Understand your reports

What delivered, opens, clicks and bounces really mean.

• Accepted — the email was handed to the mail provider.
• Delivered — the recipient's server accepted it.
• Opens — counted when images load. This number is approximate: Apple Mail opens emails automatically and some apps block images.
• Clicks — the most reliable sign of interest.
• Bounced — the address doesn't exist or the mailbox refused it. Hard bounces are removed from future sends automatically.
• Unsubscribed / Complaints — these people are suppressed forever so you stay compliant.

Use the date filters (Today, 7 days, 30 days…) and compare campaigns in Reports.