Lists, tags and segments explained

Three simple ways to organise your audience and target the right people.

• Lists are groups you choose — e.g. Newsletter, Customers, Webinar 2026. A contact can be in many lists. Each list also gets a ready signup form.
• Tags are labels — e.g. vip, bought-shoes. Add them when importing, by hand, or automatically with an automation.
• Segments are smart filters that update by themselves — e.g. "city is Mumbai AND has tag vip" or "clicked any email in the last 30 days".

When you send a campaign you choose lists, and optionally narrow them with a segment. Only subscribed contacts receive emails — unsubscribed, bounced and complained contacts are excluded automatically.