Why emails go to spam — and how to fix it

A simple checklist for great deliverability.

• Authenticate your domain (SPF, DKIM, DMARC) — see Verify your domain.
• Send from your own domain, never from @gmail.com or @yahoo.com.
• Only email people who opted in. Bought lists cause spam complaints and blocks.
• Remove inactive contacts — use a segment "never opened" and stop emailing them after a few months.
• Keep a good text-to-image balance, avoid ALL CAPS and too many exclamation marks!!!
• Make unsubscribing easy — it is added automatically, and it protects your reputation.
• Bounce rate above 5% or complaint rate above 0.1% may pause your sending.

Not receiving our account emails (verification code, password reset)? Check Spam and Promotions, and ask your administrator to check Settings → Email.